Task
Shell required a Q1 campaign to entice drivers to buy their savoury and sweet food offerings through an incentive with Costa
Solution
Shell is all about being part of their customers journeys whether its work, school runs or play. So I took my inspiration from peoples busy lives and in particular the 'rush hour' and it also nods to a little bit of health and safety to convey care - 'take a break'. The lead image plays into the headline switching to a breakfast bar once inside Shell's shop and rest area. The copy also switches messaging hierarchy from attention grabbing at the point of passing to the offer becoming primary at the point of filling up and once inside the service station
