Task
Shell required a springtime POS campaign to increase the sales of its breakfast and afternoon treats through a deal with Costa Coffee.
Solution
I wanted to create a positive feeling through the setting of a bright and sunny spring day within a modern Shell café environment and an 'on the go' scenario set within a visiting customers car. The line 'Take on the day' suggests with a little help from Shell the customer will be set to take on anything the day has to throw at them!
The food and drink on the table and in the car were shot in Junction 11's studio. These images then had their backgrounds comped in during post production. The results were loved and raised the level of imagery from previous campaigns. Imagery was made to work across both Shell's static and animated POS sites.
Take On The Day customer journey diagram.
Credit: HRG