‘It’s clear and well written, one of the best things we have ever produced’
Steve Bridge, Sales & Marketing Director
Mercedes-Benz Commercial Vehicles
Mercedes-Benz Commercial Vehicles
Task
Mercedes-Benz wanted a creative solution for them to be able to engage with Parcelforce's Iveco van drivers (a large percentage of there mixed manufacturer fleet) to consider and ask their fleet managers for a Mercedes-Benz Sprinter when the time came up for their current vehicle to be replaced.
Mercedes-Benz wanted a creative solution for them to be able to engage with Parcelforce's Iveco van drivers (a large percentage of there mixed manufacturer fleet) to consider and ask their fleet managers for a Mercedes-Benz Sprinter when the time came up for their current vehicle to be replaced.
Solution
A booklet was produced aimed specifically at the drivers. The booklet was focussed on driver comforts and safety features. Contained in the back of the booklet was a ‘Post It’ pad.
A booklet was produced aimed specifically at the drivers. The booklet was focussed on driver comforts and safety features. Contained in the back of the booklet was a ‘Post It’ pad.
Each page in the pad was emblazoned with the hand written sentence: ‘I want my next van to be a Sprinter’.
The drivers were encouraged to place these sticky notes on their bosses desks or wherever they felt they would get noticed. Making the task of asking fun and engaging for both drivers and managers.
The drivers were encouraged to place these sticky notes on their bosses desks or wherever they felt they would get noticed. Making the task of asking fun and engaging for both drivers and managers.
The campaign was loved by Mercedes-Benz's marketing department ,proving to be a successful sales tool for them.
Credit: Cygnus