This was a brief that landed on my desk from CWA, one of my regular agency clients.
The Task
To come up with idea to promote the value of Hull Trains return tickets to London from the New Year to Easter, traditionally a quieter period for the rail network.
The Result
In the week I had I came up with 6 routes. One of these was ‘The Fun of the Fare’ which was loved both by CWA and their client.
The idea needs little explaining but it highlights the benefits and enjoyment from visiting our capital city through the ticket value offered by Hull Trains.
The concept was then handed over to the agency to develop. In a rare move I have gone back and re-visited the project, developing the visuals using AI. I’ve also written the copy (avoiding AI). The retro circus inspired heart ID references Hull Trains ID along with the colour hues from their blue and magenta brand palette.
Credit CWA