The founder and CEO of a new business start up approached Sellick Creative with the request to create a name and identity for her company.
The company's purpose; to create the UK’s first student marketplace with a vision to be the go-to place to shop for students’
Naming
The name came to me in one of those lovely Eureka moments. Harriet, the founder and CEO is known affectionately as Haz to her friends, whilst another name for a marketplace originating in the Middle East is Bazaar. The two when combined form ‘Hazaar’, a unique and memorable name that not only has a story but works perfectly for the business model.
As fledgling start up with limited budget a basic brand guidelines was created that included the logo and colour palette.
At it's core is a sustainable business model with two clear objectives
1. Create the first student only circular marketplace where students could sell or exchange their unwanted clothing and accessories.
2. Assist fashion and tech brands to unlock the student market through by selling their excess stock through the business
"Our mission has always been to make sustainable choices accessible to students. With limited budgets, students want to look good, enjoy life, and shop in line with their values. At the same time, brands are sitting on mountains of excess stock, and selling it at heavy discounts isn’t good for brand image."
Roll On Five Years
Hazaar, now a small and growing team are going from strength to strength forming ties with fashion brands like Oh Polly, Emrld and Marsthelabel. The brand has been gaining national recognition too thanks to links to many universities and regular press features in the likes of Retail Week and Green Retail World.
So, with a few years of learnings under their belt and the imminent launch of their App, the marketing team at Hazaar came back to Sellick Creative to refine and develop their guidelines. The original logo was breathed on, the character spacing opened up to give greater clarity, resulting in a more confident and timeless design. The colour palette was overhauled too. A new toolkit of symbols and shapes for housing text, imagery and collaborations. The angular lines of the logo informed the design of these assets. Finally, a new and distinctive brand font was introduced.
“Thank you sooooo much. We're delighted and very happy with the result! We love the new colours."
Harriet Noy, CEO Hazaar