The requirement for a website to launch Gordon Murray Automotive's (GMA) came in as a tender. In the winning pitch I demonstrated a full understand of the brands ethos of purity - no extra design flourishes unless they improved performance or ergonomics.
I studied the lines and details shown in the photographs and translated these into a set of graphic icons.
An enhanced colour palette was developed and adopted by the wider design team at GMA so well were they recieved.
Split personality
The website launched two variants of the supercar - T50 and T50s, the later being more track focussed.
The new rule breaker
A font was carefully chosen to work with the brand along with a tone of voice