Mercedes-Benz Van Desire-Ability Finance Campaign
Copy hatched through the idea that the thing you want is made possible all thanks to competitive finance available through Mercedes-Benz. The campaign ran across DM, Online Ads and emails.
Credit Cygnus
Buxton Water Ad
Chrysler Aftersales Campaign
Great Reasons To Service Your Vehicle
DM campaign written using wordplay for Chrysler owned brands.
Credit Cygnus
Bosch Athlet Retail Display
Task
Bosch was struggling to communicate the benefits and features of their different Athlet cordless vacuum models to consumers in retail outlets. Customers were being greeted with a haphazard display of machines that were supported with poor icons that failed to explain the key benefits and features of each machine.
Solution
The solution was to create a clean simple stand that visually displayed the order or machine hierarchy combined with the clear and engaging copy seen below. Bosch loved the result!
'The Only Cordless Vacuums With The Power Of Bosch'
I concieved the above line to give Athlet a unique and ownable statement that no other brand could claim. Bosch is also famed for its motors so this underpins the statement and gives it credibility.
Short, clear and engaging descriptions were written for each model (shown below) explaining and highlighting its key benefits and suitability for different households in a very human and down to earth way.
Athlet 40min
For everyday tidies and small spaces. Perfect convenience.
Athlet 60min
For small households and their everyday spaces. Perfect on all floor surfaces.
Athlet Power
For a bigger space and dust in deep down places. Perfect on carpets and more.
Athlet Runtime Plus
Goes for longer. Great for bigger places with wide-open spaces. Perfect on hard floors and more.
Athlet Ultimate
Made for the biggest places and their dustiest spaces. The perfect solution and the only vacuum you need.
Mercedes-Benz Vito and Sprinter 'Pure Class' TalkSPORT Radio commercial
Task
Create a radio commercial running on TalkSPORT Radio to promote Mercedes-Benz Sprinter and Vito as the van choices for your business.
Solution
'Pure Class' was written by myself and plays on the many benefits of Mercedes-Benz van ownership and experience from the vans sharp lines to the servicing and finance options. I chose actor Neil Stuke for the voice for his confident and gruff 'everyman' tones.
Mercedes-Benz Vito Valentines Day Test Drive Ad
As the ads were booked to run prior to and on Valentines day I got the idea to write the free test drive ad in a seductive blind date style
Credit Cygnus
Bosch Professional 'Unstoppable Kit' TalkSPORT Radio Commercial
Task
Bosch Professional Power Tools wanted a campaign to promote their range of tools during the European Cup. They asked for the campaign to run across their dealer network and to be both business and consumer facing with incentives for both.
Solution
The brief came in as a pitch - excuse the pun! This was won with the 'Unstoppable Kit' creative that I conceived. In the tender presentation the original script was performed and recorded in character on an iPhone by one of the design team and myself - I can't believe we still won!
The language and images that likened the tools to the players and their moves on the pitch. The creative was rolled out across various channels including print, digital and the talkSPORT radio ad above.
Shell/Pizzahut - 'The Whole Pizza' Campaign
Campaign to promote and raise awareness that 'whole' Pizzahut pizzas, were newly available at selected Shell service stations.
Credit HRG
Justerini & Brookes Seasonal Ads
Justerini & Brooks is Britain's oldest continuous fine wine & spirits merchants. Discerning drinkers and collectors around the world have trusted us to supply their fine wine and whisky since 1749.
Credit: Chaos