Buxton Water Ad
Buxton are the official sponsors on England Cricket. This ad appeared in specialist cricket publications. Insight: Rainwater soaks through the hills of the Peak District -100's of year's later returns as Buxton Water.
Credit Cygnus
Chrysler Aftersales Campaign
Reasons to service your vehicle with us DM campaign for Chrysler owned brands. Credit Cygnus
Beefeater Campaign
Bosch Athlet Retail Display
Task
Bosch was struggling to communicate the benefits and features of their different Athlet cordless vacuum models to consumers in retail outlets. Customers were being greeted with a haphazard display of machines that were supported with poor icons to explain their features (see image below).
Solution
The solution was to create a clean simple stand that visually displayed the order or machine hierarchy, this was then supported by a headlining RTB - 'The only Cordless Vaccums with the power of Bosch' referencing Bosch's global recognition as one of the best manufacturers of electrical motors.
The only cordless vacuums with the power of Bosch.
The above line was created to give Athlet a unique and ownable statement that no other brand could claim. This makes even more sense when you know that Bosch is famed for its motors.
Short, clear and engaging descriptions were written for each model (shown below) explaining and highlighting its key benefits and suitability for different households in a very human and down to earth way.
Athlet 40min
For everyday tidies and small spaces. Perfect convenience.
For everyday tidies and small spaces. Perfect convenience.
Athlet 60min
For small households and their everyday spaces. Perfect on all floor surfaces.
For small households and their everyday spaces. Perfect on all floor surfaces.
Athlet Power
For a bigger space and dust in deep down places. Perfect on carpets and more.
For a bigger space and dust in deep down places. Perfect on carpets and more.
Athlet Runtime Plus
Goes for longer. Great for bigger places with wide-open spaces. Perfect on hard floors and more.
Goes for longer. Great for bigger places with wide-open spaces. Perfect on hard floors and more.
Athlet Ultimate
Made for the biggest places and their dustiest spaces. The perfect solution and the only vacuum you need.
Made for the biggest places and their dustiest spaces. The perfect solution and the only vacuum you need.
Bosch loved the result!
Mercededs-Benz Vito and Sprinter Made For The People Radio Ad
Task
Create a radio commercial to promote Mercedes-Benz Sprinter and Vito as the van choices for your business.
Solution
'Pure Class' was written by myself and plays on the many benefits of Mercedes-Benz van ownership and experience from the vans sharp lines to the servicing and finance options. I chose actor Neil Stuke for the voice for his confident and gruff 'everyman' tones.
The ad was broadcast on TalkSPORT radio.
Mercedes-Benz Vito Valentines Day Test Drive Ad
February (Valentines Day) Vito Test drive AD for Mercedes-Benz. Credit Cygnus
Bosch Professional 'Unstoppable Kit' Radio Commercial
Task
Bosch Professional Power Tools wanted a campaign to promote their range of tools during the European Cup. They asked for the campaign to run across their dealer network and to be both business and consumer facing with incentives for both.
Solution
The brief came in as a pitch - excuse the pun! This was won with the 'Unstoppable Kit' creative that I conceived. In the tender presentation the original script was performed and recorded in character on an iPhone by one of the design team and myself - I can't believe we still won!
Bosch Professional Power Tools wanted a campaign to promote their range of tools during the European Cup. They asked for the campaign to run across their dealer network and to be both business and consumer facing with incentives for both.
Solution
The brief came in as a pitch - excuse the pun! This was won with the 'Unstoppable Kit' creative that I conceived. In the tender presentation the original script was performed and recorded in character on an iPhone by one of the design team and myself - I can't believe we still won!
The language and images that likened the tools to the players and their moves on the pitch. The creative was rolled out across various channels including print, digital and the talkSPORT radio ad above.
Mercedes-Benz Van Finance Campaign
Mercedes-Benz van finance campaign. Credit Cygnus
Mercedes-Benz van finance campaign. Credit Cygnus
Campaign to promote and raise awareness that 'whole' Pizzahut pizzas, in addition to the previous slice only were now available at selected Shell service stations. Credit HRG
Justerini & Brookes Seasonal Ads
