Intel wanted to make a splash and create awareness with their new Evo chip to engage audiences across the UK.
Through a successful pitch process we proposed a UK wide roadshow stopping off at targeted retail centres and railway stations.
The focal point for the roadshow was a cube shaped stand that referenced Intel's brand identity. The stand not only featured product play tables but two large digital screens that made up two of the stands walls. One of these featured live digital art created by a resident artist on the stand and the other a video demonstrating the chips key features.
The first roadshow proved so success for Intel that a second series of roadshows were held across new locations the following year.
Intel Evo Product Features Video
Intel's supplied Evo product features video was very dry and used generic icon to support the benefits. I wanted to create something far more engaging for the stand visitors merging supplied product footage with visual stories to better tell the product features.
As an example of this thinking; for illustrating enhanced battery life we see knights in battle (referencing Game of Thrones) with the supporting copy: 'The fast charging battery that lasts all day - more than enough time to binge on your favourite box set'.
'It's like and Apple ad'
The Intel client loved the end result saying it was nothing like anything Intel had ever produced before, citing it to be more like something Apple would have produced (I'll take that as a compliment).
