Brand Identity & Naming

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HOP Brand Identity
The above image was a visual for some internal office signage. This was one element from a brand DNA and visual refresh for a London based office interior specialist.
A new ground up employee incentive app.
Creative included naming, branding and
UI design.
Allergan Leadership Conference
A gathering of 50 leaders from around the world under one roof.  Each leader is represented as a single DNA strand and each differently proportioned using the clients colour palette.
There were fifty strands in total making up a circle that represeted the global gathering.
Coats Conference Identity
Coats are world leaders in fabric and yarn manufacture. This identitiy set was created for their Annual Conference held in Turkey.
Each icon represents the different thread technologies developed by Coats. The centre icon is based on Turkey's lucky eye symbol; Nazar Boncuğu.​​​​​​​
Complete set shown below.
Long Clawson Daries Cheese Identity
Identity for a range of 12 royally good cheeses from Long Clawson Dairies in Leicestershire.
Honda Jets Identity
Identity for executive jet company running a fleet of state of the art Honda jets.
The symbol not only forms a letter 'H' and letter 'F' in a deliberately oriental form but also indicates 'turning left'. This is important as pilots (and the audience are owner pilots) know that turning left when boarding a plane means they have access to the cockpit - regular flyers when boarding can only turn right.
Hazaar
Naming and branding project for student startup clothing exchange. The name was concieved from combining the directors first name ‘Harriet’ (Hazzer for short) with bazaar (bustling market) and huzzah (meaning approval or delight).
Colours were selected to represent the brands eco credentials whilst visually the design need to be appealing to a Gen Z market.
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