Task
Bedford Modern, one of Bedfordshire's most highly acclaimed schools wanted a recruitment campaign that would resonate with both prospective parents and their children alike.
The school wanted parents to see the campaign and be inspired to want to send their offspring there, and in turn for children to see the ads and be asking their parents if they could start at the school.
Solution
A school with such a good reputation and long past must have had old alumni who have gone on to achieve great things across a variety of industries and professions. With a bit of research and digging around I discovered that there was a good choice of past achievers from artists to scientists.
Thankfully once contacted, all 5 selected individuals were very accommodating when it came to organising the photoshoot and still in praise of their time spent at the school.
With their assistance I wrote copy specific to each person, attributing their success with the education they had received whilst at the school.
The campaign was initially rolled out across OOH sites and then developed for social media channels.
Portraits were shot by award winning photographer Julian Calverly.
The supporting role played by BMS enhanced Charlie Russell's acting career.
Credit: Bonfire