Task
The opportunity came in as a pitch to create a new Argos 'own' brand and packaging for a range of premium electrical device accessories.
Solution
Firstly I came up with the name -'Clik'. This was inspired from the sound made by an expensive car door closing - these accessories were all premium products and I likened them fitting on to their phone or pads with a precision click rather like that of the door of a Range Rover closing. The client loved this analogy in the presentation and with creative the work was awarded.
After further development and designs put into research groups the guidelines were produced and packaging rolled out.
“ We were genuinely excited after the concepts were presented
A clear understanding of the brief was demonstrated, creating a brand with a unique story and have been great to work with, developing CLIK from beginning to end.”
A clear understanding of the brief was demonstrated, creating a brand with a unique story and have been great to work with, developing CLIK from beginning to end.”
Senior Brand Manager, Own Brands, Argos.
Credit: Bonfire